©2014. All rights reserved.

for enquiries please email: info@rebeccarandall.co.uk or call: 07766 493 985

Logo_72dpi A4
GD-long image-345x130-stools

Blog

Welcome to my blog

 

Here you can add some text to explain what your blog is about and a bit about you.

By rebeccarandall, Jan 28 2017 07:20PM





The Pantone website states that the Colour of the Year is a symbolic colour selection; a colour snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.


For 2017, the chosen colour is Greenery (15-0343). This is a refreshing and revitalising shade and is symbolic of new beginnings. It is described as “tangy yellow-green” often seen in foliage. It speaks to our need to explore, experiment and reinvent.


Influencing Trends


Pantone has been choosing a colour every year since 2000 that reflects the current cultural climate. In the following year, the colour has historically influenced trends in all facets of design including architecture, interior décor, fashion, food, beauty, travel and graphic design.


Why was Greenery chosen?


Leatrice Eiseman is the Executive Director of the Pantone Color Institute and Charlotte Luxford, Home and Design Editor recently asked her, "What had influenced her choice?" Her answer is illuminating and explicit.


"The Pantone team is dedicated to doing its homework. It’s always in your peripheral vision so-to-speak – as I travel, my eye picks up on interesting usage of color and I started to see Greenery in pop culture, even in stage lighting and then in film. There has been a much greater usage of green lately – we are definitely seeing it in fashion’s spring and summer collections for next year, which of course is a big influence."


The film, Doctor Strange was very influential


"The best example, however, is the Benedict Cumberbatch film, Doctor Strange. In the movie he wears a green amulet and there’s actually a green that’s used as a special effect in the film. My husband is a member of the Academy of Motion Picture Arts and Sciences (AMPAS) so we get a huge number of films every year through so that he can judge them and vote for them, and the moment I saw the publicity release I noticed the use of green."


Reconnection with nature


“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the reconnection we seek with nature, one another and a larger purpose.”


She went on to add, “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”


A neutral shade with lots of possibilities


Pantone calls Greenery, “Nature’s neutral”—a hue more prominently worn during spring and summer, but one they encourage people to wear as a statement colour all year round.


It's a colour that symbolises:


• Beginnings

• A New Year

• Vegetarian Trends

• Nature

• Outdoors

• Grass

• Environment

• Minimalism



Greenery brings into the mind many words that begin with ‘re' including refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate, re-oxygenate.


Greenery in design


Design can utilise all of these fresh beginnings and the colour choice can serve as an inspiration. It doesn't mean sticking rigidly to this hue as similar shades can be incorporated that have the green and yellow in them. That's the great thing about a colour trend as you can take the idea and play around with it using the tints and the tones. Incidentally, the yellow pigment in Greenery references the sun, the symbolic light that people need in these times.


It’s such a flexible colour and can be used as a primary colour in a palette or used as a secondary application. It won't overwhelm the design because of its neutrality. Green is the colour that is easiest on the eye.


Bringing nature into the home could include troplical plants or luxurious prints. Mother Nature uses green as a backdrop to every other colour that you can imagine which demonstrates how versatile it is.


Conclusion


Leatrice Eiseman says that "Art is an influence we always consider at Pantone, and I would say that the impressionist painters are getting a great deal of attention again right now, and when you look at Monet’s garden paintings and you see the amount of green in them, it’s obvious those colours really add a bit of excitement and energy wherever they’re used. The human eye is so accustomed to seeing green as a background colour so we can easily adapt to using it in our homes."


If you would like ideas as to how you can incorporate Greenery and its tints, shades and hues into your design, please contact Rebecca Randall on 07766 493985 or email info@rebeccarandall.co.uk





By rebeccarandall, Dec 12 2016 08:59PM


Have you ever wondered why "Red" and "Green" are regarded as traditional Christmas colours? Is it because of historical or religious reasons or is it purely down to nature? There does seem to be evidence to support all three.


Red and Green


Both colours have a long and rich history rooted in both paganism and Christianity. Back in Roman times, wreaths of green foliage were woven and hung on doors and walls in honour of Saturn, the god of agriculture. This took place from17th to 25th of December, a time which was dedicated as a special holiday. Early Christians put a more spiritual emphasis on this holiday period and renamed it Christmas as a mass for Christ with red becoming the sacred colour associated with Christ's sacrificial life and death. Holly berries are red and these are said to represent the blood of Jesus when he died on the cross.


Holly Stays Evergreen Throughout The Year


For centuries, evergreen plants, such as holly, ivy and mistletoe have been used to decorate and brighten up buildings during the long dark winter and they also provide a reminder that spring is on its way. Holly is one of the few plants that survives in the really cold temperatures of winter and interestingly, red and green are the only bright colours that thrive in nature during this season. They give hope that spring and warmer times are not far away.


The Changing Colours of Santa Claus


The name Santa Claus has its roots in the informal Dutch name for St. Nicholas, Sinterklaas which is an abbreviation of Sint Nikolaas. St. Nicholas was a historic 4th-century Greek saint. Today, the rotund Santa Claus is famous for being dressed in his distinctive red suit with white fur trimmings and white beard embellished with a thick black buckled belt and boots.


Santa and the Coca Cola Company


However, Santa has not always been dressed in red and over the decades he has been depicted in a variety of colours including blue, green and yellow. In Scandinavian countries, Father Christmas traditionally wore green to symbolise his links with nature and the changing seasons. It is not true that Santa was the creation of the Coca Cola Company but it was their illustrator Haddon Sundblom who created the picture of the jolly old man with the laughing face and this undoubtedly cemented the image and it would be hard to think of him in any other way.


Choosing Your Christmas Colours


When it comes to decorating for the holidays, there are hundreds of different styles and there is no requirement to keep to the traditional colours of green and red. Today, it's all a matter of taste whether you choose modern, minimalist or classic designs and of course which colours you pick to compliment your creations.


Decorations come in a wide range of colours although they all have positive psychological properties. Purple denotes luxury and opulence whilst silver symbolises elegance and sophistication and gold is a sign of luxury and high quality.


What ever you choose, whether it's fir cones and holly or lots of glitter and sparkle, traditional green and red or electric blue and silver, it's all down to your colour personality and design style.


Wishing you all a Merry Christmas and a Prosperous New Year.


Rebecca Randall


By rebeccarandall, Nov 12 2016 11:46AM


Working with a new client can be exciting, exhilarating and challenging as well as nerve wracking and daunting. In the design business it’s important that you and your client are a good “fit” and here I mean you establish a relationship and rapport early on which means you will be able to work together to get the desired outcome.


It’s good to know that the client is comfortable with you and is going to be excited by your ideas. Try to establish this understanding before the start of the job. Many hours can be wasted if you and your client aren’t on the same wavelength.


Trust is Paramount


Trust is probably the number one influencing factor to the success of any type of relationship. Once this is gained, it allows for open communication, autonomy, mutual respect and effective collaboration. This lets the designer produce their best and most creative work.


Working with Applied Colour Psychology, I’m able to use my skills to discover the design personality and colour personality of my clients and this helps to prevent a mismatch and generally makes any ideas presented more likely to please the client. The aim is to get the client animated, enthusiastic and receptive to the design ideas.


Colour Personality


When considering your Colour Personality, it’s not about what colours you like to wear or what colour you want to paint your living room, it’s how colours impact on your choices, feelings and behaviour.


Design Personality


Are you Minimalist, Shabby Chic or Classic?


It’s important to establish what your interior decor personality is to begin with and then work from there.


A minimalist can be described as a perfectionist, methodical, efficient, determined and introverted whereas if you prefer the Shabby Chic style you are charismatic, highly social, artistic, warm and in love with nature and if you have a tendency for classic design, you can be described as noble, charming, upright yet rigid and ageless.


Conclusions


When establishing a relationship with a client it’s best for both parties to be open, honest and transparent as well as being themselves. These qualities make for a great working relationship which will in turn lead to a successful and rewarding project.


Your home is a blank canvas and bringing it to life should be fun! Establishing your design focus will save you time, hassle and stress along the way.


If you would like help in designing your next project and are looking for a designer who you can work with to create the design of your dreams, please call Rebecca Randall on 07766 493985 or email info@rebeccarandall.co.uk


By rebeccarandall, Oct 4 2016 02:01PM

Colour is the first thing that a potential client will notice about your brand and logo. This is because the human mind is extremely responsive to visual stimuli and therefore colour naturally plays a huge part.


Since colour plays such a major role in our visual perception, it is imperative that your graphic and/or web designer has an understanding of colour perception so that your brand and logo colours evoke the audience reaction that you are looking for.


Colour Association


This is a very complex topic but basically the colours such as blues and greens which are on the cooler side of the spectrum are associated with calmness and subtlety whereas reds and yellows on the warmer end tend to suggest boldness, strength and energy.


Bold, bright and vivid colours will immediately grab your attention although they can appear arrogant and cocky whereas softer tones although sophisticated can be overlooked.


This is a very simplistic view as there are literally hundreds of shades of blue and a dark blue can stir up different responses to a sky blue for example.

http://www.rebeccarandall.co.uk/ - /contactblog/4584172272

When we think about traffic lights as an example, we have a conscious association with red meaning stop and green meaning go. Therefore with our minds attuned to this, we might take a good look at red used as a branding colour or we might find it too aggressive and alternatively we might pass over the use of green or we may find it calming and close to nature.


Surveys Backing Up the Statistics


Colourfast Canada


There have been many surveys on this topic and one undertaken by the Canadian company, Colourfast which makes plastic cards discovered the following:


• 93% of purchasing judgements are made on visual perceptions

• 84.7% of consumers cite colour as their main reason for buying a particular product

• 80% think colour increases brand recognition


Colourfast wanted to ensure that their logo colours were sending out the right message to potential customers.


University of Loyola, Maryland


The above university undertook research and found that 60% of the time people will decide, based on colour alone, if they are attracted or not to a message and that colour increases brand recognition by up to 80 percent.


Seoul International Color Expo


Here research conducted by the secretariat found the following relationships between colour and marketing:


• 92.6 percent said that they put the most importance on visual factors when purchasing products

• Only 5.6 percent said that the physical feel via the sense of touch was most important

• Hearing and smell each drew 0.9 percent


These statistics make convincing and compelling reading and reinforce that it’s important to get your colours right!


Understanding the message that different colours convey is essential when you are establishing your company profile. A recent client I worked with on the colour branding for her new business came to me after struggling to find a brand identity. After going through the process she achieved what she wanted with colours that reflect the core values and personality of her brand. Her original design was more akin to her business as a beauty therapist and did not reflect the values of trust and inspiration that she wanted to convey as a hypnotherapist and counsellor.




The Therapy Cabin
The Therapy Cabin

You need to consider every colour very carefully as all have implications for your logo design.


If you would like help in selecting your colour palette for your brand so that your company is perceived as you would like it to be, please call Rebecca Randall on 07766 493985 or email info@rebeccarandall.co.uk






By rebeccarandall, Aug 31 2016 10:41AM

Do you feel completely overwhelmed by the myriad of colours available and do you feel slightly afraid of colour?


How many times have you been to the DIY store or the decorating shop to pick up colour charts, colour swatches and small pots of paint?


The wall in your dining room now has a rainbow effect with all the different colours you have painted onto it and the swatches you have attached with blu-tack. And yes, that vibrant maroon could be difficult to cover over if you go with that delicate shade of primrose yellow.


What’s worse is that you actually still have no idea which colour you want or which shade of colour you like.


Does any of this sound familiar?


It’s time to call in a Colour Consultant!


A professional Colour Consultant will save you:


• Time

• Money

• Work


Let an expert dispel the guesswork


When you consider a design, colour is definitely the single most important component. So, don’t beat yourself up because you have fretted about it for days, even weeks! It’s a challenging task to select the right colour and choosing the wrong one can prove to be totally exasperating.


Let a Colour Consultant take the guesswork out of it and let them create a palette of colours that will work for your room and ultimately work for your lifestyle incorporating your personal taste.


What should you be looking for when you choose your Colour Consultant?


It’s important that you feel comfortable with the person you choose. Chatting on the telephone is a good indicator as to how well you will get on with your chosen expert. A good Colour Consultant will be able to:


• Enhance Your Room

• Work Within a Modern or Traditional Home

• Incorporate Existing Furnishings and Features

• Discuss Options

• Work With Your Preferences

• Be Transparent About Costs


By being an expert on the various paint products on the market, a Colour Consultant can recommend the right ones for your project. Colours look very different under different lighting conditions and colours do absorb light. You need to know that the comforting green you select does not end up looking watery or leafy.


Choosing the right colour is an investment and not an expense!


If you are looking for a Colour Consultant, Colour and Design is based in Tunbridge Wells and is working with clients throughout Kent and Sussex to select the colours that will reflect your true personality and that will enhance your life. Please call Rebecca on 07766 493 985 for an appointment.




RSS Feed

Web feed

Contact/Blog

Contact

Rebecca Randall

 

Mobile

07766 493 985

 

Email

info@rebeccarandall.co.uk

Logo_72dpi A4
ICON-FACEBOOK_square ICON-TWITTER_square ICON-PINTEREST_big-p-button