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People buy products and services from businesses with which they feel an intuitive connection. “Research reveals people make a sub-conscious judgement about an environment or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone.” If we feel a resonance with a particular product or brand then we will buy it.
The brain registers colour before words, shapes or images, and colour works directly on our emotions. Colour is one of the most important ways in which we can connect on an emotional level with our customers.
Branding is not just about choosing a colour palette that we like, rather it’s about choosing colours that reflect the true values of the business. ‘People don’t buy what you do, they buy why you do it” – Simon Sinek. If our colours are not in alignment with our design and message then potential customers will become unconsciously confused, be unable to make sense of the brand and ultimately may walk away.
Using applied colour psychology and communicating the core values of the business will attract authentic customers to your business and reinforce your branding message. In other words the choice of colour in branding has the power to either attract or repel potential customers.
Colour and Design Consultation - £350. Full graphic design service for branding or re-branding - by negotiation